Leveraging The Law Of Familiarity To Build A Profitable Network

Have you ever noticed how a song that you didn’t like at first, “grows on you” after you’ve heard it a few times? That is the Law Of Familiarity at work. In 1980 a psychologist named Robert Zajonc demonstrated something…

What do people remember when they think about you? When we think about memories, we tend to think about the sights, sounds, and smells related to that event. However, there is an important factor in play when someone remembers you. What is their internal state during your interaction? In other…

Much of the information out there today about networking assumes you are just starting your career. If you are a recent college graduate or still early in your career, there is a plethora of resources that you can glean information from. Like many aspects of our society, most of the…

Ray Abram

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